Our Blog

Some news and views from across our team of B2B marketing specialists.

Ecosystems, experiments and experience

Earlier this year, Microsoft briefly joined the likes of Amazon and Apple as a business with a trillion-dollar valuation. What can B2B brands learn from the tech giants about testing new things and learning from customers?

Everyone has a plan until they get punched in the mouth

Eisenhower once said 'in my experience plans are almost always useless, but planning is essential.' Upfront planning enables a more informed approach to be taken when your plan needs to change.

Planning and the race to the bottom

The story of explorers Scott & Amundsen and their race to be the first man to reach the South Pole is a tragic, cautionary tale but one that Marketers can learn from.

Sweat the small stuff

To deliver on great customer experiences it's essential that businesses are prepared to "sweat the small stuff" if they're to attract positive brand perception and advocacy.

Give me the freedom of a tight budget

While a meaty budget is undoubtedly a very helpful launch pad for a successful campaign, there is still plenty that can be achieved with a combination of ambition and creative thinking.

Our 5-step ABM Process

Companies with aligned marketing and sales departments on average generate 208% more revenue for their marketing efforts. Find out how account-based marketing can help your business.

Behavioural science terms used in everyday marketing contexts

Behavioural Science investigates the drivers of human behaviour and processes involved in decision-making. Here are 3 terms you may have heard mentioned recently.

Value is relative

How the humble potato inspires Graymatter to ensure our clients don’t all get the same answer, but benefit from a tailor-made response that results from many options being considered.

Myths about strategy

Colin, who heads up Planning and Behavioural Economics at Graymatter, shares five myths about strategy that he's encountered in his career.

Smart B2B marketing is all about balance

If you’re a brand that gets talked about, and readily springs most to mind, then you have a serious advantage over less familiar competitors.