CASE STUDY
Improving the user journey and increasing tactical sales
MAPPING THE USER JOURNEY
An in-depth understanding of the product and service portfolio across business leasing, personal leasing and consultancy.
ENHANCING THE PROPOSITION
To reflect VWFS | Fleet’s enhanced proposition they required a new website that reflected the depth and breadth of thier product and service portfolio to the market.
CUSTOMER GOALS
Improved user journeys and an increase in tactical sales
CHALLENGES
A complex portfolio of products, services and consultancy that needed clear user journeys for different user types.
THE SOLUTION
An in-depth understanding of the product and service portfolio across business leasing, personal leasing and consultancy was used to map clear user journeys for various user types. As well as value selling consultancy there was easy signposting to tactical and price offers.
Volkswagen Financial Services (UK) Ltd (VWFS) was set up in 1994. From our home in Milton Keynes, our teams are constantly looking at how they can improve our existing products and create new ones to meet the changing demands of your world.
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