Once Upon a Time
Advanced were inspired to create a competition inviting young children aged from 6 to 11 to write a creative ‘FairITale’ for the modern era, with the top 10 winning stories chosen for a book. Because The Prince’s Trust were asking businesses nationwide to help them realise their ambition of raising £1 million to help disadvantaged young people turn their lives around, and who wouldn’t want to be part of that?
When asked if we’d like to be involved, the reply was a delighted yes, and armed with 10 fantastic stories we designed and illustrated ‘Fairy tales with a technological twist.’
The Result
A book that delighted the children, that we loved working on, and which more than exceeded expectations, Advanced won the West Midlands Creativity & Innovation Award at the Midlands Million Makers Regional Final.
“Although we are naturally advocates of the benefits of technology, this doesn’t preclude us from being huge supporters of creative thinking and writing. What this collection of fairy tales shows is how important it is to continually reimagine the way in which we do things, we’ve been astounded by the ingenuity demonstrated in the stories which shows how the fairy tale can still be very relevant to children today.”
Chief Marketing Officer, Advanced