22%

of global marketers feel their marketing and sales relationship is tightly aligned.

HubSpot State of Inbound 2017

44%

of global marketers feel their marketing and sales relationship is generally aligned.

HubSpot State of Inbound 2017

36%

of all leads come from marketing leads where the relationship is aligned, with 30% from sales leads and 31% referrals.

HubSpot State of Inbound 2017

21%

of leads come from marketing leads where the relationship is misaligned, with 43% from sales leads and 33% referrals.

HubSpot State of Inbound 2017


The intelligent B2B marketing and sales solution. B2B Smart.

Two award-winning agencies. One unique approach.

Graymatter has joined forces with fellow award-winning agency CPM, to create something unique for our B2B customers. We’ve combined our B2B marketing excellence with CPM’s market-leading outsourced sales model – giving you the power to turn valuable, unrivalled insight into informed B2B marketing and sales action.

Together we’re B2B Smart. And, in an ever-evolving marketing landscape, we understand how vital an integrated approach to both marketing communications & marketing and sales is. That’s why, in tandem, we’re in a prime position to offer specialist B2B intelligence, expertise and technology to deliver smarter marketing and accelerated sales.

In a recent survey of over 6,000 global marketers, 22% stated their top sources of leads were more balanced between marketing and sales leads and referrals where the marketing and sales relationship is tightly aligned.

Are you B2B Smart? Visit the B2B Smart hub to fully explore how we can support your business.

Visit the B2B Smart Hub