75%

Consider brand values and positioning before making commercial decisions.

Chartered Institute of Marketing

81%

Believe that experience is a stronger driver of brand performance than comms.

Chartered Institute of Marketing

73%

Of consumers love a brand because of friendly customer service.

Harris Interactive

True

Authenticity is one of the top qualities that attract customers to a brand.

BCG


A branding agency that cultivates your brand experience from the inside out.

“Creativity and storytelling were previously seen as a luxury afforded to B2C brands, but B2B marketers are waking up to the effectiveness opportunity investment can bring” – Marketing Week

Aspiration, confidence, fear of failure and trust play a role in the B2B buying mindset. It sounds obvious, but avoidance of risk is a key component of business continuity. It’s easy to forget that your business-to-business audience are human beings, rather than rational decision-making ‘professional buyers’.

In fact, analysis of business-to-business campaigns by the IPA has shown that the way people interact with B2B brands is incredibly similar to how they engage with B2C brands. This means creativity, storytelling and long-term brand building are just as important as a product’s features and price.

Let’s talk about your brand experience


Building a B2B marketing strategy for SEAT

Against a backdrop of pervasive and ever-increasing complexity in fleet management, brands (a short hand for quality) have never been so important. We worked closely with SEAT to define a marketing strategy for their Fleet-facing brand with real salience to deliver a suite of stand-out value propositions.

We’ll ensure that what makes you special informs everything we do.


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