10 questions with… Jason Lannin

1. What do you do at Graymatter?

I’m responsible for the digital side of the business, focussed on our digital proposition and growth, whilst driving collaboration and knowledge share across teams. I have a focus on providing digital strategy to our clients, delivering a holistic approach across their digital eco-system ensuring technology advancements are strategically understood and aligned to roadmaps, supported by analytical insights to drive data driven continuous improvement.

2. What was the first job you had?

Back when I was a young lad my first ‘real job’ was an apprentice footballer with Leicester City FC. Fun times!

3. If you weren’t working in marketing what would you be doing?

I always wanted to work on the stock exchange so I would have probably focussed on bringing that to reality.

4. What do you think is the biggest challenge facing Marketers today?

With the pace of change in the digital space marketers are challenged to keep up to speed and more importantly understand new technology and how it can benefit their marketing efforts to drive, optimise and improve campaigns. The multi-channelled consumer of today is very hard to understand and not easy to satisfy.

5. What are you most proud of?

My contribution to the success and growth of Graymatter over the past 8 years has been a very proud achievement. Growing and constantly evolving has rewarded us most recently, pitching against the likes of Deloitte’s and Wolff Olins and winning a pan European account. A very proud moment for me personally and the business.

6. Tell us what has been your biggest career mistake.

Probably not taking a professional football contact at 18 with Middlesbrough.

7. If you had to give one piece of advice to someone who has just started out in the industry, what would it be?

Read, learn, network and ensure you are enthusiastic and enjoy what you are doing!

8. What recent work has struck a chord with you this year and why?

Love businesses that are always pushing the boundaries and challenging the norm. The Amazon store is a great example of this and is a glimpse into the future. A frictionless shopping experience that combines machine learning, computer vision and AI. Love it!

9. Tell us one thing someone wouldn’t be able to find out about you from looking at your LinkedIn profile.

I do love a BBQ and often can be found on sunny days cooking in the garden whilst the family watch on! I can be found at the gym at a lunch time working all that BBQ off!

10. If you were stranded on a desert island and could take any three people with you, who would they be?

Whilst it’s very unlikely to happen I would probably take a comedian, a cook and Bear Grylls for obvious reasons.

Jason Lannin | Digital Director | 20th July 2017