75%

Consider brand values and positioning before making commercial decisions.

Chartered Institute of Marketing

81%

Believe that experience is a stronger driver of brand performance than comms.

Chartered Institute of Marketing

73%

Of consumers love a brand because of friendly customer service.

Harris Interactive

True

Authenticity is one of the top qualities that attract customers to a brand.

BCG


Brands are a bit like shoes

There’s millions of them, aimed at a variety of people with numerous needs, in all different shapes and sizes. So with this much choice, how do you ensure your brand (and brand marketing) will provide stand out, attract customers, and be a perfect fit for your business?

You start by understanding exactly what a brand is.

A brand describes the experience everyone will have when they come into contact with your organisation – it will form the fundamental principles of your culture and a promise to the market you are serving – a promise to fulfil at every touch-point. It will be reflected in your daily work and the way you deliver products, services and solutions consistently, through a focus on excellence and shared values. Put simply, it’s a belief system.

Now we all know that a visual identity can be controlled and managed with the right tools - guidelines and a creative framework will ensure the application of your logo and house style is applied consistently across all media. This in itself is important – but this in itself is not a brand. Your brand is what people say about you when you’re not in the room. Your brand is your reputation.

We love and respect brands. And we’re passionate about combining the science of brand strategy with brand marketing to bring a brand to life. Our own brand is one of the reasons we’re such a success. Great people want to work for us, and those great people stay. Great clients want to work with us and long term partnerships form. Having developed unique methodologies and processes to establish and build brands that truly reflect internal culture and customer loyalty, we are ideally placed to go on the journey with you.

Contact us to talk about branding


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